“Choose a good reputation over great riches.” – Proverbs 22:1
“The success of the organization depends on having enough people in the market exchange with us. Their decisions are determined by their perceptions of whether we offer the best available solution to their felt needs. They decide based on image. In terms of marketing, image is everything.
“It is hard to succeed in this media-defined environment, where image is reality. The market acts only on its perceptions – not on how good we really are, only on how good it thinks we are. The lie can be big and brazen or small and subtle, but the lie often lasts long enough to beat the truth. Honor the truth, Lord.
“The truth tends to win in the long run, I know, but too often there is no long run. Conditions don’t always last long enough for the truth to prevail. We are determined to market ourselves as skillfully as we possibly can, but, Lord, keep us honest. Don’t let us slip into exaggerating or misleading in any way. Give us a passion for making the truth convincing.
“Keep us true to your values, Lord, whether we seem to be succeeding or not. If you allow an undeserved image to be decisive, I will still do my best to honor you in everything we do as an organization. I would rather fail than dishonor your name.”
From Leadership Prayers by Richard Kriegbaum
Phoenix Christian has worked very hard to have an honorable reputation in our community. That community includes our students, teachers, parents, alumni, the neighborhood, and surrounding community. We trust God to keep us true to scripture in all we do. Often that manifests itself in ways that seem foolish to the world. We would rather fail than dishonor the name of Christ.
Tuesday, December 14, 2010
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That Kreigbaum guy sure hits the nail on the head, huh? I've felt it! Thanks for sharing those deep, honest, extremely thought-provoking words.
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